These days, onboarding can include a formal welcome speech from the CEO, informal team-building events, and training on the latest software. The purpose of any onboarding procedure is to speed up the new employee’s learning curve and get them started on the path to full team integration. In contrast to the former, which aims to get a new hire up to speed as quickly as possible, the latter helps establish a sense of community and belonging among employees, increasing employee dedication and commitment. Technology is crucial in enhancing onboarding operations for new hires, just as it has in every element of corporate training and communications. Video is becoming increasingly important as part of this “e-onboarding” experience, adopted by a growing number of firms.
A short video that helps new employees get acquainted with their new surroundings is called an “onboarding video.” The primary features and selling points of your product or service can demonstrate in an onboarding video. They’re great for usage in things like user onboarding processes. Video content is quite helpful in introducing your brand or product to potential customers. It’s a great way to introduce yourself to potential clients and workers while providing valuable information about your business. Typically, these take the form of instructional or “welcome to the team” videos aimed at newcomers. The following are some examples of applications for onboarding videos:
- Show and tell what you’re selling or explain what your firm is all about.
- Enhance loyalty among both customers and employees.
- Inform potential customers and encourage them to try out your product.
- Help, educate, and train your customers to give them the best possible service.
The connections with customers and workers can benefit greatly from the groundwork laid during the video onboarding process. An excellent client onboarding video can yield significant returns on investment. Customers and workers are more likely to stick around if you use video content, which is why it’s so useful.
An Introductory Video to the Firm:
A company’s first video for its new workers should be a welcoming message from someone in a position of authority, such as the CEO, the employee’s manager, or another significant team member. A video like this will ease new hires’ anxiety about their first day and make them feel part of something significant. You can share the company’s vision and values with them and address the one question that new hires dread hearing.
You can use a “Welcome” video to introduce yourself and your firm to new hires, but it’s also a great method to share your values, the importance of their roles, and the positive impact the company is making in the world. Giving new workers a sense of meaning and purpose can transform their experience working for the company from “just another job” to “playing an important part in a team mission with a clear objective.” New hires’ reactions to these two scenarios may determine whether they stay with your organization or look for greener pastures as soon as they’re on board.
Videos for Teaching Work Skills:
The next step is to fully incorporate your new hires into the organization’s team now that they have a firm grasp of the fundamentals. During employees’ first 30 days on the job, they should focus on learning the skills necessary to succeed in their new position. This isn’t limited to the first month. You should make an effort to drip-feed information to new hires. So, they may take in the material in manageable pieces. Calendar these videos to coincide with the employee’s actual tasks as you develop their onboarding schedule. To ensure they do it right the first time, have them perform the task while supervised by a team member or manager.
Suppose your company does its work on computers. In that case, HR onboarding software can provide live screen sharing between the supervisor and the recruit so that the former can explain and monitor the latter as they perform the task. You should consider the prior knowledge of new hires when making training videos, but you should also acknowledge the importance of continued training and refreshers. They will also require training in the unique processes used by your organization.
Welcome to the “Key Company Policies” Orientation Video:
During the induction process, new employees are typically briefed on the most significant aspects of the company’s policies. This is done in various ways, including face-to-face presentations and the provision of detailed written materials outlining key processes and procedures. These methods are unsuitable because the information conveyed is often complex and detailed. An experienced HR professional, on the other hand, can use video content to explain a complicated policy in easy-to-understand terms and in an engaging format that can be viewed in the future if a new hire needs a refresher.
Knowledge Transfer Video:
Some companies don’t even bother to have an in-person handover with the person doing the job before the new employee. The time it takes a new employee to learn essential skills and comprehend this can significantly impact the nuances of different procedures. Many businesses realize the value of video content in bridging the knowledge gap between departing employees and their replacements.
These are the kinds of videos businesses can make to help onboard new workers. With the help of these videos, employees may take in all the necessary details gradually, avoiding feeling flooded with data or intimidated by its sheer volume. The company will show appreciation for its presence and interest in its development and success.